- Category: Business
- Published on Wednesday, 08 February 2012 10:46
- Written by Joe Tesla Kennedy
- Hits: 6201
I recently was approached by the owner of a local grocery store in Bellevue, who wanted to tell me about some of the good things they have been doing - and to ask if I would help promote a monthly event they've been having.
After congratulating him on his most recent success, I went on to explain that I had helped promote their event last month at BellevueBusinessJournal.com - something he apparently did not know.
He also did not know that his local market was not even showing up on a google search for "Bellevue Grocery Stores". I showed him and then told him I would work to fix that. Now, less than a week later, they are showing up on the first page on google for those keywords. (Search is changing a lot with social being a HUGE part of the equation - and that is one piece of knowledge I've been using in creating winning social media strategies.).
When I sent him an email showing him that they were now on the first page of google - and without paying any advertising dollars, he apparently did not remember who I am - or care about the results that I got for them.
It's really too bad that I have not been able to convey the benefit for a Bellevue grocery store to show up on the first page of google results, but I do know that the best grocery stores in Bellevue (and across the Eastside) have a full understanding of this importance.